Meet The MOJO Team
Crafting PR Perfection
Visionary . Storyteller .
Architect of Influence
Nikki Collins
Strategist . Storyteller .
Architect of Immersive Brand Experiences.
Richard Barker
Nikki Collins
With over two decades of shaping public relations, event production, and brand storytelling, Nikki Collins is a powerhouse in luxury communications. She has crafted narratives for elite travel, lifestyle, fashion, and beauty brands across Australia and globally, earning a reputation for precision, innovation, and an intuitive grasp of premium audiences.
Core Values
Visionary.
Storyteller.
Architect of Influence.
A Career Built on
Vision & Execution
Nikki launched her career at Estée Lauder Companies, rapidly rising through executive support and event management roles. She spearheaded international brand launches (Pleasures Intense, Intuition), produced Asia Pacific summits, and played a pivotal role in high-profile campaigns - including the Viva Glam initiative featuring Dita Von Teese and the globally recognised Pink Ribbon Illumination campaign.
She was later handpicked by fashion icon Collette Dinnigan, where she managed international communications and event production. Relocating to Paris, Nikki oversaw Paris Fashion Week showcases, private brand activations, and luxury collaborations across Europe and Australia - cementing her status as a trusted curator of high-impact brand experiences.
Defining Luxury PR
Defining Luxury PR
Nikki’s work has set the benchmark for elite brand campaigns. As Group Account Director at Anne Wild & Associates, she led multi-market PR strategies for names like Raffles Sentosa Singapore, The Fullerton Hotel Sydney, and Regent Seven Seas Cruises. At Moskos Communications, she expanded into sport, beauty, and lifestyle, crafting cultural narratives for ATC’s The Everest, LeTan, and Milk & Co by Michael Klim.
Her tenure at The Red Republic, a McCann Worldgroup agency, reinforced her ability to blend editorial intuition with commercial strategy - delivering standout results for clients like Sportscraft, HotelTonight, and The Diamond Concierge. As the founder and director of Think PR & Events, Nikki engineered full-scale brand activations for industry giants including Bumble, Blackmores, Target Australia, and Diageo.
The Future: MOJO PR
Now, at MOJO PR, Nikki merges her expansive expertise into a new-age agency offering - one that is brand-focused, creatively led, and designed for luxury brands seeking an unforgettable presence.
If you need a PR strategist who understands the art of influence, Nikki Collins is the name that makes brands unmissable.
Richard Barker
With over two decades of expertise in brand activations, partnerships, experiential marketing, and client engagement, Richard Barker brings an electrifying creative force to MOJO PR. His rare ability to fuse luxury branding with immersive consumer experiences has shaped some of the most iconic brand moments across industries.
Core Values
Strategist.
Storyteller.
Architect of Immersive Brand Experiences.
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Shaping Experiences
That Resonate
Richard’s career launched on a grand stage - Neil Perry’s Rockpool Catering during the Sydney 2000 Olympic Games, where he curated the Gold Medallists Experience for elite athletes and their families at Sydney’s iconic Museum of Contemporary Art. His meticulous attention to detail extended to celebrity coordination, including the Australian launch of Robbie Williams’ Rock DJ.
As Production Manager for Australia’s most stunning outdoor cinema, Richard transformed the harbourside venue into a cultural landmark - securing strategic partnerships, premium dining experiences, and special events that expanded audience reach and brand influence.
Creating Impactful Brand Moments
Creating Impactful Brand Moments
For Gillette Fusion, Richard conceptualized and executed a nationwide experiential campaign, developing a bold, mobile brand installation - a striking walk-through grooming experience featuring six professional shaving stations. Touring across Australia’s biggest events - from Formula 1 Grand Prix to Bluesfest Byron Bay - his campaign engaged audiences hands-on, delivering 600+ live shaves per event and solidifying Gillette’s dominance in men’s grooming.
For Telstra, Richard spearheaded the Australian Idol mobile fan experience, crafting an interactive engagement zone in high-traffic shopping precincts - amplifying brand presence and consumer connection through dynamic storytelling.
A Visionary in Luxury & Design
Beyond activations, Richard has consulted across premium consumer industries, crafting visual aesthetics and immersive experiences for global icons such as...
Hermès, Cartier Sydney, Van Cleef & Arpels, Zimmerman, Estee Lauder, Merivale, QT Hotels Bondi Beach, and more.
His artistic eye and strategic execution ensure that every project resonates with the expectations of luxury audiences.
The Future: MOJO PR
At MOJO PR, Richard channels his creative mastery and experiential expertise into an agency built for brands that seek bold presence, unforgettable moments, and lasting consumer impact. His ability to blend strategy, storytelling, and immersive branding makes him a pioneer in luxury engagement.
When the goal is to craft experiences that don’t just impress but transform audiences, Richard Barker delivers.
SOCIAL
CONTACT
mojo@mojopr.com.au
+61 405 533 362